Why are NFTs getting more popular and what is their role in DeFi? The process of collecting digital art, in-game assets or cards is a very easy and fun concept to grasp, and it does not require any financial education. Everyone can own a NFT. Users see their entire interaction with the interface as a fun game and are incentivized by the emotional reward of unique object ownership. Visual representation of an object with an immutable record of ownership is psychologically appealing to users. NFT does not directly go by the standard rule of buy/sell order. Assets like painting and artwork increase in value because of their scarcity. This scarcity helps the underlying assets of NFT to grow in value. Pricing of scarce NFTs is a zero-sum game; NFT buyers choose what they believe will be in demand and appreciate in value, just like limited-edition sneakers or piece-unique artwork. When performance can’t be measured in numbers, the network will drive success. Recognized creators produce a limited number of works that are highly sought after by many collectors, and as a result, promotes price growth. For any crypto project to be successful, it needs to be successful in the Asian market. With its engaging digital collectables and gamified UI, NFTs have captured the cultural imagination in Asian countries like China, Japan and South Korea.